SKIMS Opens First Hong Kong Flagship at Times Square, Causeway Bay

Causeway Bay is about to welcome one of the most talked‑about global fashion brands of the decade.

SKIMS, the shapewear and lifestyle label co‑founded by Kim Kardashian and Jens Grede, will open its first permanent Hong Kong store — and first Greater China flagship — this November at Times Square. The launch marks a significant milestone in the brand’s international retail expansion and reinforces Causeway Bay’s position as a magnet for global fashion heavyweights.

A Strategic Entry into Greater China

Founded in 2019, SKIMS began as a direct‑to‑consumer shapewear disruptor before expanding into underwear, loungewear, apparel, and technical fabric innovations. The brand built its identity around inclusivity, offering a wide size range and multi‑tone “nude” palettes designed to reflect diverse skin tones.

Hong Kong now becomes SKIMS’ first permanent physical location in the China region.

The store will open at Times Square in Causeway Bay, occupying a prominent ground‑floor unit along Matheson Street — a high‑visibility retail corridor previously home to Tiffany & Co. The flagship will operate in partnership with Lane Crawford, extending an existing relationship that previously introduced SKIMS through curated retail channels and pop‑ups.

Kim Kardashian described Hong Kong as a city with “incredible energy, style perspective, and global fashion influence,” underscoring its strategic relevance in the brand’s global growth roadmap. Co‑founder and CEO Jens Grede has also highlighted Hong Kong as a key node in SKIMS’ physical retail expansion.

What to Expect from the Times Square Store

While the full assortment will be confirmed closer to opening, shoppers can expect SKIMS’ core categories:

• Sculpting shapewear engineered to enhance and support
• Seamless underwear and bodysuits
• Elevated loungewear and sleepwear
• Technical stretch essentials designed for comfort and movement
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Industry reports suggest the Hong Kong flagship will feature SKIMS’ signature neutral‑toned, minimalist interiors, aligning with the brand’s “quiet luxury” positioning. The design language is expected to mirror global flagships, with clean architectural lines and product‑focused displays.

Given SKIMS’ strong performance through Lane Crawford and previous Mainland China activations — including a Chengdu pop‑up — the Hong Kong store is likely to stock regionally popular tones and sizes alongside global best‑sellers.

Beyond Shapewear: NikeSKIMS and Category Expansion

The opening also comes amid the broader expansion of the SKIMS ecosystem.

The brand recently launched NikeSKIMS, a standalone collaborative sub‑brand structured as an ongoing partnership rather than a limited‑edition capsule. The Spring ’26 collection introduces a head‑to‑toe system of dress, spanning footwear, apparel, and accessories inspired by the modern ballerina — blending strength, grace, and performance.

This evolution signals SKIMS’ shift from intimates disruptor to full lifestyle platform, bridging fashion, performance, and wellness.

Causeway Bay’s Wellness‑Luxury Pivot

SKIMS’ arrival is not an isolated event. It reflects a broader repositioning of Causeway Bay’s prime retail landscape toward wellness‑luxury and experiential fashion.

Times Square has been actively curating a tenant mix that blends global fashion names with performance‑driven, lifestyle‑aligned brands. SKIMS sits squarely at the intersection of:

• Celebrity‑driven global visibility
• Technical fabric innovation
• Body inclusivity
• Minimalist, “quiet luxury” aesthetics
• Wellness‑aligned consumer identity

For Hong Kong retail observers, the message is clear: international fashion and lifestyle brands continue to pursue flagship space in core districts as tourism and consumer activity stabilise.

A Retail Signal for Hong Kong

The opening of SKIMS’ Hong Kong flagship reinforces several market signals:

1. Global brands still prioritise Causeway Bay for Asia positioning.
2. Ground‑floor flagship units remain strategic assets.
3. Wellness‑driven fashion continues to gain traction.
4. Partnerships with established local operators (such as Lane Crawford) remain key to regional entry.

As November approaches, anticipation is building. Based on global launches, long queues and strong opening‑day turnout are expected. SKIMS is not simply opening a store. It is establishing a physical statement in one of Asia’s most competitive retail corridors.

What This Means for Retail Stakeholders

For landlords, investors, and brands evaluating Hong Kong entry, the SKIMS flagship highlights renewed confidence in prime street‑level retail.

Causeway Bay continues to attract:

• Global lifestyle disruptors
• Digitally native brands transitioning into physical retail
• Performance‑driven fashion labels
• Wellness‑aligned consumer platforms

The district’s repositioning is ongoing — and brands that combine global recognition with technical differentiation are leading the next wave.

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By F.V. for Hollies | July 2026

Source: 

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Timeout Hong Kong

Inside Retail Asia

Picture from Cheung Yin on Unsplash

Looking to Open a Retail Store in Hong Kong?

If you are an international brand, wellness label, fashion operator, or digitally native company exploring retail expansion in Hong Kong, now is the time to secure the right positioning.

At Hollies Properties, we specialise in prime retail leasing across:

• Causeway Bay
• Central
• Tsim Sha Tsui
• Emerging lifestyle corridors

From flagship stores to strategic pop‑ups and long‑term leasing solutions, our team advises brands on visibility, footfall alignment, and district positioning.

SKIMS has chosen Causeway Bay.

If you’re considering your next move in Hong Kong retail, let’s discuss how to position you effectively.

📩 Contact Hollies Properties to explore available opportunities.